About Gloe

Gloe started as just an idea I had years ago, but it quickly turned into something way bigger than I ever imagined. When I officially launched GLOE in early 2023, the plan was to start with shirts and hoodies. But that all changed when I posted a sample of our first denim design—the Red Cross Jean. The response was crazy. Thousands of people wanted me to release it, and when we dropped, it sold out the same day. That's when I knew GLOE had to be all about denim.

My goal has always been simple: to design quality, baggy jeans that fit taller people and stay under $100, so you don’t have to break the bank to look good. Unlike other brands that make customers wait forever, we ship within a week—no pre-orders, no months-long delays. Our small but hardworking shipping team gets orders out the same or next day after our drops.

For me, GLOE isn’t just about jeans; it’s about giving you quality and style (not fast fashion) with fast service you can trust.

About the Owner

My name is Grady Lawrence, and I founded GLOE at 15, driven by an interest in fashion that started in my freshman year of high school. It all began with my love for vintage baggy jeans, but as I outgrew them, I turned to Depop to sell what no longer fit. To my surprise, it took off. I started sourcing and selling even more, and from there, my obsession with creating a unique jean product—and the idea of building something of my own—really kicked in.

Eventually, I got frustrated with not being able to find the "perfect pair of jeans," so I decided to create my own. That’s how GLOE was born. I design every pair of jeans based on what I’d personally want to wear—focusing on quality, comfort, and style, all while staying affordable. Today, I manage every aspect of the company, from design to operations, with two close friends helping me handle shipping.

At GLOE, I’m focused on quality and transforming how denim fits, feels, and performs.